TikTok Insist on Beating Spotify and Apple Music, POWER?

TikTok Insist on Beating Spotify and Apple Music, POWER? - 95

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TikTok, the popular social media platform that allows users to create and share short videos, has recently launched its own music streaming service, TikTok Music. The new app aims to compete with the likes of Spotify and Apple Music, offering a unique and personalized listening experience.
TikTok Music is currently available in Indonesia, one of TikTok’s largest markets, and plans to expand to other regions soon. The app requires a monthly subscription fee, ranging from Rp 24,500 (about $1.7) for students, Rp 44,900 (about $3.1) for individuals, and Rp 79,000 (about $5.4) for families (up to six accounts). Unlike Spotify and YouTube Music, TikTok Music does not offer a free tier with ads.
What makes TikTok Music different from other music streaming services is its integration with the TikTok community. Users can stream their favorite music from TikTok and discover new and upcoming artists. They can also explore the unique community features that help them express themselves and connect with fellow music lovers.
For example, users can create their own playlists and share them with others, or join existing playlists created by popular TikTok creators and celebrities. They can also interact with other users through comments, likes, and messages. Additionally, they can access exclusive content from TikTok stars, such as behind-the-scenes videos, interviews, and live performances.
TikTok Music also leverages the power of artificial intelligence to provide personalized recommendations based on the user’s preferences, listening history, and mood. Users can choose from various genres, moods, and activities to find the perfect soundtrack for any occasion. They can also enjoy curated playlists from TikTok’s editorial team and music experts.
TikTok Music is not the first attempt by ByteDance, the parent company of TikTok, to enter the music streaming market. In 2019, ByteDance launched Resso, a music app that focused on social interaction and user-generated content. However, Resso failed to gain much traction and was eventually merged with TikTok Music.
With TikTok Music, ByteDance hopes to capitalize on the popularity of TikTok and its massive user base of over one billion monthly active users. By offering a music streaming service that combines the best of Spotify and Apple Music with the personalization of TikTok, ByteDance aims to challenge the dominance of the existing players and create a new musical culture.
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